The Comics Aficionados are debating C.B. Cebulski’s Marvel Comics legacy. They also discuss the current civil war in comicsgate.
In November 2017 Marvel abruptly fired EIC Axel Alonso, naming former Manga author C.B. Cebulski to the position. It was an admission Marvel Comics agreed with consumer concerns regarding the direction of the publishing house. Frustrated readers and customers who exited the hobby were equally excited to see many of Marvel Comics issued resolved. Marvel wouldn’t be fixed overnight but change was coming.
20 months later, all the shine of C.B.’s appointment to EIC is worn off. There has been some progress under his leadership. Marvel features a handful of great ongoing comic series in Immortal Hulk, Venom, Daredevil and Amazing Spider-Man. Marvel creators and editorial are noticeably more professional on social media and interacting with customers. With notable exceptions like Saladin Ahmed, Gail Simone and executives Tom Brevoort and Jordan White. However, a majority of Marvel’s issues when Cebulski ascended to EIC remain or became worse.
C.B. isn’t fully in charge at Marvel Comics. Marvel Comics Vice President of Content and Character Development Sana Amanat, despite technically being lower on the corporate ladder, has far more clout than Cebulski. Acording to the Pakastani-American, she was hired by Marvel because she has “something different to offer than the regular fanboy who has read comics since he was a kid. …she had a different voice, and that Marvel needed her voice in order to change Marvel.”
I could go all day on about Cebulski’s other leadership failures at Marvel. Tanking premiere titles Fantastic Four, Captain America, Iron Man and Doctor Strange with incompetent, divisive and past their prime writers. Filling Star Wars comics with bottom of the barrel talents like Jody Houser, Tini Howard and Greg Pak. Continuing to employ anti-consumer executives and editorial staff like Tom Brevoort, Jordan White (who was recently promoted) and Alana Smith. Flooding the market with low tier SJW-centric series that generate zero sales or enthusiasm for the company. And continuing to hire YA authors with no interest in comics, the characters or it’s amazing history.
Marvel Comics has improved in some areas. Their upper-crust of comic books are very high quality. Disappointingly, you can count them on one or two hands. His creators, with a few notable exceptions, are more professional. But many of the issues plaguing the company when C.B. Cebulski became EIC have only gotten worse. I don’t necessarily think Cebulski wants to do a bad job or hates the customers. I think this was his dream job and he quickly found out it was his worst nightmare.
Being subservient to Sana Amanat hasn’t helped but it doesn’t excuse Marvel Comics continued reliance on fake milestones, pricing and variant cover schemes, constant reboots and worthless events. C.B. Cebulski is likely in way over his head and doesn’t have the required marketing skills, business acumen or creativity to fix Marvel Comics. Marvel will continue shedding readers and putting small businesses under until a competent leader who understands how to fix issues rather than maintain the status quo arrives. Likely nobody wants this more than C.B. Cebulski himself. At this point even he knows his time as EIC at Marvel is a complete failure.
#marvelcomics #cbcebulski #marvel
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